Droisys Digital Renews Popular Holiday Tradition for Pumpkin Masters® through Interactive Game and Social Media

Monday, October 26, 2015

GRAND RAPIDS, MICHIGAN, October 26, 2015 - Droisys Digital, with offices in West Michigan and Santa Clara, California, recently completed development of an innovative online game and social media promotion strategy for Pumpkin Masters®´ online pumpkin carving contest.

More than 60 years ago, Paul Bardeen invented a pumpkin carving method using patterns and small saws. His children carved intricate pumpkins and carried them door-to-door to show the neighbors their creations. In 1986, as a tribute to their dad, the kids created a pumpkin carving kit to share with other families.

It was this family tradition and innovative spirit that prompted the creation of Pumpkin Masters. With a single idea, the Bardeen family had an extraordinary impact on how people celebrate Halloween. The tradition of carving pumpkins has never been the same since the introduction of Pumpkin Masters' first product: the pumpkin carving kit. Twenty years after Pumpkin Masters sold its first kit, the company was added to the Signature Brands, LLC family.

Pumpkin Masters recently searched for a digital marketing agency capable of bringing an updated interactive experience to existing customers and engage new audiences through the internet and social media. Droisys Digital has delivered online contest software and social media services for a number of internationally-recognized consumer brands. By selecting Droisys Digital as a partner, Pumpkin Masters is able to draw on this expertise and leverage a single partner to manage and measure the level of consumer interaction and awareness created through the contest.

According to Jennifer Kalkowski, Brand Manager for Pumpkin Masters, “With the support of Droisys Digital, we were able to rejuvenate our legacy online contest and make our traditional pumpkin carving kit more relevant to younger parents and other consumers who connect with websites and social media channels. Our contest has dramatically impacted sales of carving products and boosted our reputation as a supporter of family traditions.”

Conan Venus, Managing Partner in Strategy for Droisys Digital, went on to state, “Our relationship with Signature Brands allowed us to quickly identify the business challenges Pumpkin Master faced in introducing and engaging younger audiences in an established holiday tradition. By implementing our trusted ID8™ methodology, including solutions for awareness, engagement, sales, and loyalty, Pumpkin Masters now interacts with a much larger consumer base while gaining insight into future product innovations.”

Droisys Digital launched the Pumpkin Masters online carving contest in the summer of 2015 and will continue to manage the contest software and social media strategy throughout the Halloween season. Learn more about the contest and enter to win on Facebook at www.facebook.com/PumpkinMasters. The carving contest winner will be announced on November 13th, 2015 and will receive a $5000 prize. The contest is also supported by popular cooking and recipe blogs such as Pint Sized Baker(www.pintsizedbaker.com)

About Pumpkin Masters

Pumpkin Masters® is the creator of the world's first pumpkin carving kit that makes it easy to create intricate, decorative pumpkin designs. Since its introduction, the Pumpkin Masters® carving kit has changed the way millions of Americans celebrate Halloween. Today, Pumpkin Masters® continues the tradition of innovation with a full product line including carving tools, lighting, decorations, trick-or-treat accessories, and more. We are deeply committed to upholding our reputation as America's Trusted Halloween Brand. For more information, visit www.pumpkinmasters.com.

About Droisys Digital

Droisys Digital is a partnership of individuals focused on solving customer challenges through a unique combination of marketing and technology expertise. Droisys team members deliver business strategy services, mobile applications, user interfaces, and a secure IT platform to engage consumers across a multitude of mobile channels. With the innovative soul of a Silicon Valley start-up, the strategic insight of a consultancy, and the flawless technical execution of a development firm, Droisys Digital transforms the way consumers engage with the brands they love


Press Contact:

Mimi Miles

616.901.9524 or mimi@droisys.com